Getting a potential clients attention nowadays can be tough. While cold calls are one method of reaching out to new leads, cold emails can but just as effective.

Before proceeding any further, it's to be noted that cold emailing should not be used to spam a prospect. If you spam you're doing it wrong. The correct approach is to find out as much information as possible about the potential client you which to approach.  This will help you get a foot in the door and genuinely add value.

Congratulations

Subject: Congrats on [SPECIAL]

Dear [FIRST_NAME],

You and your team have really accomplished something. The [FEATURE/PRODUCT/PRESS MENTION] yesterday is making a big impression with the people I talk to. I wanted to reach out and say congratulations.

My company has also been doing pretty well. We recently announced [CUSTOMER/COMPETITOR] as a client for our [PRODUCT/SERVICE]. Maybe something like this could help you continue your impressive momentum?

I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?

Praise

Subject: I’ve been following your [BLOG, TWEETS, SUCCESS] for quite a while and wanted to reach out.

Dear [FIRST_NAME],

We haven’t met in person, but I’ve been impressed with your [WORK / LEADERSHIP / BLOG] for some time. [DETAILS ABOUT HOW THIS HAS MADE AN IMPRESSION ON YOU].

This isn’t a particularly easy environment to excel in. Amazing work.

I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.

I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?

Adding Value

Subject: Found an article on [YOUR INDUSTRY / COMPETITION / FIELD] and thought of you.

Hi [FIRST NAME]! 

This article appeared in [NAME OF PUBLICATION / WEBSITE / BLOG]. 

I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].

I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE / PRODUCT] and recently signed [CUSTOMER / COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].

I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] ?

Situational

Subject: Saw your tweet about skiing – here are my suggestions.

Dear [FIRST NAME],

I’ve been skiing since I was six, and have lived in Colorado for four years, but for a family-oriented vacation like you posted about, I’d suggest Utah. Here are my three favorite resorts and hotels: [THREE FAVORITE HOTELS].

I hope you find this helpful, and you have a great vacation.

Each of the email templates provided here will help pique your potential client or prospects interest and make enough of an impression to get to “The Ask,” the above templates are from the Yesware CEO Matthew Bellow’s library.